Podcast 129: Successfully Growing an Independent Physician Practice, with Dr. Kyle Guyton

6:34 – 6:44 John: “Those kinds of things that you learn in finance or accounting or marketing, any of that, just does not relate to smaller companies, in my opinion.”

7:31 – 7:46 Dr. Guyton: “So, we kind of came up with this idea that we’re going to start our own practice. You would have thought that we were reinventing the wheel because it’s like, you realize nobody does this coming out of residency.”

11:58 – 12:07 John: “In the clinic, or the medical setting, what is good customer service, and how is it that you’re emphasizing it as you’re growing?”

12:20 – 12:43 Dr. Guyton: “It’s, in fact, the patients coming to you who are paying your bills. … We are not doing patients a favor by being open. The patients are doing us a favor by coming to see us, because they have options.”

13:35 – 13:44 Dr. Guyton: “We really try to listen to our target audience and try to meet them where they are, instead of expecting them just to come to us.”

14:30 – 14:40 Dr. Guyton: “In the medical world, we’re not very early adopters. Now, we can do surgery on somebody seven states away with a robotic machine, but we still want to get fax.”

15:23 – 15:34 Dr. Guyton: “We need to leverage technology better than what we are, because it results in a better product to give to our potential clients and our current clients.”

17:22 – 17:26 Dr. Guyton: “So, you have to create your way of doing business.”

17:32 – 18:00 Dr. Guyton: “I think naturally providers are problem-solvers. … That’s what’s allowed us to continually grow year-over-year for the past 12 years now. 

19:50 – 19:55 Dr. Guyton: “Counseling, we know, will be a huge part of it as we come out of COVID. We’re already seeing the effects.”

21:31 – 21:39 Dr. Guyton: “We immediately saw a 20% reduction in no-shows just by simply having the ability to do telehealth.”

21:51 – 21:55 Dr. Guyton: “When [telehealth is] used properly, it can be incredibly impactful.”

23:02 – 23:14 Dr. Guyton: “”There’s probably some more fine-tuning that needs to occur there from a reimbursement perspective, but we were prepared for a reduction in reimbursement associated with telehealth.”